We need clothes that can do more

The world is crying for less.

Less stuff. Less pollution. Less recklessness.

But in the pursuit of less we need to do a lot more.

We need to learn more.

To love more.

We need more ideas.

More courage.

More small changes that add up to big ones.

No, we don’t need more clothes, but we need clothes that can do more.

We need more design that considers life in all its complexity.

Business that generates more than just money.

Technology that makes an actual difference.

Humans are not built to go backwards,

but we can go pretty fast when we know the right way forward.

Forward to Nature.

Progress and Innovation
Explore the milestones in our quest to redesign our industry and the world beyond.
Project Mono Air
We designed a fleece to combat plastic waste. Then we decided to give it all away.
Planetary Boundaries Assessment
The report that investigates our entire impact on the world.

Progress and Innovation
Explore the milestones in our quest to redesign our industry and the world beyond.
Project Mono Air
We designed a fleece to combat plastic waste. Then we decided to give it all away.
Planetary Boundaries Assessment
The report that investigates our entire impact on the world.