Entdecken

• Houdini Repair

  If your Houdini garment breaks, we will help you repair it. Discover the joy of saving your favorite garments, and reducing their environmental impact.

• Houdini Hangouts

  Begleiten Sie uns, unsere Freunde und Partner zu inspirierenden Veranstaltungen im Einklang mit der Natur.

• Das Houdini-Manifest

  Unser Manifest ist unser Versprechen für die Zukunft. Es ist eine Sammlung von Gedanken, die uns bei unserer täglichen Arbeit und bei jeder unserer Entscheidungen als Richtschnur dienen.

• Houdini History

  We have a chat with Houdini’s founder Lotta Giornofelice about the early years, why she started Houdini and how the company came to carry the name Houdini.

• Fortschritt und Innovation

  We are constantly exploring the possibilities to make things smarter, better, more beautiful and more sustainable. Here are the most important innovations and events since the start.

• Schwedische Heritage

  The Swedish history of outdoor life is long and well ingrained in our culture. We call it friluftsliv, a word that describes the concept of getting outdoors but also summarises our passion for nature. It is the heart of our heritage.

• Houdini Media Clippings

  We actively try to reach out with our mission and create ripples outside our own industry. Read and listen to a selection of articles and podcasts featuring Houdini.

• Awards und Anerkennung

  Our products and way of business have received plenty of recognition over the years. See the awards and motivations here.

• Join the community

  Follow us and join the fight for a better outdoor industry. Here you find the best ways to get in touch with the Houdini universe.

• Houdini Circle

  In September 2023, we opened our first Houdini Circle, a first-of-its-kind store concept based on circular business models. It is a new way to access Houdini gear, an explorative business initiative and a very friendly and nice place to visit.