Houdini: Progressive Performance Design from Stockholm, Sweden

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F/W 2026 Ski & Snowboard

Glimpse the Future of Freeride

Ski collection:

W's One Parka

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M's One Parka

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Fall and Winter 2026

The seasons are changing. Colder temperatures are on their way, and new experiences await.

Winter Collection:

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Silvestre – A Houdini x Demon Design Collaboration

Where adventure meets elegance, where civilisation meets the untamed.

The Minimalistic Wardrobe

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Dunfri Insulation Series

Free to Move. Free to Explore.

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Made for cold days

Winter jackets

Our winter jackets are warm multi-tools. The minimalist design, technical materials and smart details are made for every winter adventure.

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Sustainability

That's how we want to change the world

We have come a long way in the transformation we see ahead, but as a company we must move beyond zero and become a positive and regeneretive power for society and the planet. Otherwise, there is no reason for us to run a business at all.

M’s Power Houdi

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W’s Power Houdi

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Lykan Series

Meet Lykan – a groundbreaking concept in active insulation

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Progressive Performance Design from Stockholm, Sweden

Since the start in 1993, Houdini has been reimagining the future of outdoor apparel.