Striving to make the transition to sustainable consumption, focusing on the function of and access to a product, not necessarily ownership.
Our goal is to minimize our environmental impact and offer our customers alternative consumption possibilities. We believe that sharing is an alternative to buying new, and since 2013 it has been possible to rent shell garments from our stores. In addition to introducing rentals as a new form of consumption, this alternative also allows customers to test products before deciding if they want to buy.
This means that customers will be making more informed purchases and they will be buying products that they will want to use for a long time, which also benefits the environment and the use of the Earth’s resources.
We first introduced rentals in 2013 and today it is possible to rent shell garments from all of our stores (Stockholm, Barkarby, Gothenburg and Åre). Garments can be both rented from and returned to these stores.