POWER TO THE PEOPLE
Our iconic Power Houdi is used and loved by a diverse group of people, from skiers to beermakers and fishermen. Now we want to celebrate those people. They are the activists, changemakers and nonconformists that inspire us.
Eva moved to Strandir in the Westfjords of Iceland 30 years ago. Together with her husband, she opened up Hotel Djúpavík in an old fishery station and became head of Árneshreppur municipality.
A painting artist that draws out the sight of her own mind with flamboyant colors and creative symmetry patterns. In recent years she has been working on collaborative mural painting under the name of “HITOTZUKI" with partner Kami.
Skier, adventurer and sustainability activist Ina Vikøren photographed in Tryvann, Norway. Ina is on a mission to promote local adventures and inspire people realize the beauty of their own backyard, regardless where they live.
Clara Bodén and Sanna Bodén
Sisters Clara Bodén, filmmaker, and Sanna Bodén, designer, photographed on Rödön, Sweden. Sanna and Clara are both multi artists but something they have in common is their interest in questions around city and rural areas, center and periphery.
He started up the "YUI FARM” in 2014 after working with apparel brand management and the hospitality industry. His farming style is growing vegetables without using pesticides, chemical fertilizers or artificial materials. He is also a founder of “weekend farmers" that aim to connect producers and consumers.
Brewmaster Tobias Forsberg photographed in his brewery on the island of Fjäderholmarna in the Stockholm archipelago. Fjäderholmarnas Bryggeri was founded in 2014 and besides making craft beer, they run a brewpub on the island.
A stylist with a reputation for innovative and challenging styling. His counterculture activities are multifaceted and move beyond the borders of styling, such as running the original brand “ULTRA HEAVY".
Marie is the chronically positive store manager at the Houdini shop in Åre, Sweden. She moved to Åre nine years ago, fell in love with the great outdoors, and has barely left the village since.
Elías Svavar Kristinsson
Fisherman from Drangar at the Westfjords of Iceland.
The goal with the Power Houdi has never been to be the latest news. It’s to never become old. We are proud to say that the Power Houdi has remained virtually unchanged since the launch in 2003. What makes the garment special? It’s a combination of the precise cut, smart details and the material Power Stretch Pro from Polartec. The smooth and durable face, soft and cozy inside and the outstanding quality makes it the best fleece we have ever encountered.
Made in Power Stretch Pro
High collar hood
Making the Power Houdi
A mini documentary about how the Power Houdi is made and the philosophy behind it. Follow us inside the Polartec textile plant in Lawrence, USA and see the production at Spectre in Latvia.
The adventures of the first Power Houdi
In 2001, during the final design phase of this Houdini classic, we equipped UIAGM mountain guide Carl Lundberg with a prototype to test. Ten years later the jacket has travelled four continents, skied powder in Japan and slept on beaches in Hawaii. Read about one of the world’s most extensive field testing here:
The Power Houdi’s adventure