Skiing has always been a big part of Erik’s life but as he got older, he felt as though he could not express himself creatively enough through just skiing. He started spending more and more time of visual arts like photography and painting.
He draws inspiration from his skiing and everything else in nature, so one could say that he found a way to combine his two passions.
Together with some friends he met in a ski resort, he started the filming group/skiing collective The Bunch. When they started the group, they all knew that they wanted to create more than just ski movies.
They wanted the films to be artworks, and what they created turned into a company that today also creates music videos, clothing etc. ”We all grow from each other’s strengths”, says Erik.
photos; Alric Ljunghager
You can also follow Erik on Instagram @erikpousette