{"title":"Bestsellers","description":"\u003cp\u003eOur most-bought pieces for women and men – the favourites customers keep coming back to, from the Power Houdi and Dunfri to the One Parka and Outright Pants.\u003c\/p\u003e","products":[{"product_id":"ms-power-houdi-baremark-green-830063_174","title":"M's Power Houdi - Baremark Green","description":"\u003cp\u003eA true Houdini classic that is worn and loved by everyone, from mountain guides and gardeners to bike commuters. Hooded fleece jacket made from super tough Polartec® Power Stretch® Pro™, an extraordinary fabric with a smooth outside and a warm, fluffy inside.\u003c\/p\u003e\n\n\u003cp\u003eThe goal of the Houdini design philosophy is not to be the latest news. It is to never become old. We always aim to design garments that by their quality, timeless style and functionality simply don’t need to be replaced. 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Hooded fleece jacket made from super tough Polartec® Power Stretch® Pro™, an extraordinary fabric with a smooth outside and a warm, fluffy inside.\u003c\/p\u003e\n\n\u003cp\u003eThe goal of the Houdini design philosophy is not to be the latest news. It is to never become old. We always aim to design garments that by their quality, timeless style and functionality simply don’t need to be replaced. The Power Houdi was launched 15 years ago and has remained virtually unchanged since then.\u003c\/p\u003e\n\n\u003cp\u003eThe garment is made from Polartec® Power Stretch® Pro™, which is by far the best fleece fabric we have ever encountered. It offers unparallelled comfort and is almost indestructible. The high collar and snug hood will provide extra comfort, and the extended sleeves with thumb loops will keep your hands warm in cold weather. 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Hooded fleece jacket made from super tough Polartec® Power Stretch® Pro™, an extraordinary fabric with a smooth outside and a warm, fluffy inside.\u003c\/p\u003e\n\n\u003cp\u003eThe goal of the Houdini design philosophy is not to be the latest news. It is to never become old. We always aim to design garments that by their quality, timeless style and functionality simply don’t need to be replaced. The Power Houdi was launched 15 years ago and has remained virtually unchanged since then.\u003c\/p\u003e\n\n\u003cp\u003eThe garment is made from Polartec® Power Stretch® Pro™, which is by far the best fleece fabric we have ever encountered. It offers unparallelled comfort and is almost indestructible. The high collar and snug hood will provide extra comfort, and the extended sleeves with thumb loops will keep your hands warm in cold weather. 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Hooded fleece jacket made from super tough Polartec® Power Stretch® Pro™, an extraordinary fabric with a smooth outside and a warm, fluffy inside.\u003c\/p\u003e\n\n\u003cp\u003eThe goal of the Houdini design philosophy is not to be the latest news. It is to never become old. We always aim to design garments that by their quality, timeless style and functionality simply don’t need to be replaced. The Power Houdi was launched 15 years ago and has remained virtually unchanged since then.\u003c\/p\u003e\n\n\u003cp\u003eThe garment is made from Polartec® Power Stretch® Pro™, which is by far the best fleece fabric we have ever encountered. It offers unparallelled comfort and is almost indestructible. The high collar and snug hood will provide extra comfort, and the extended sleeves with thumb loops will keep your hands warm in cold weather. 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Hooded fleece jacket made from super tough Polartec® Power Stretch® Pro™, an extraordinary fabric with a smooth outside and a warm, fluffy inside.\u003c\/p\u003e\n\n\u003cp\u003eThe goal of the Houdini design philosophy is not to be the latest news. It is to never become old. We always aim to design garments that by their quality, timeless style and functionality simply don’t need to be replaced. The Power Houdi was launched 15 years ago and has remained virtually unchanged since then.\u003c\/p\u003e\n\n\u003cp\u003eThe garment is made from Polartec® Power Stretch® Pro™, which is by far the best fleece fabric we have ever encountered. It offers unparallelled comfort and is almost indestructible. The high collar and snug hood will provide extra comfort, and the extended sleeves with thumb loops will keep your hands warm in cold weather. 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The Lykan Series is definitely one of them. The garmentss delivers a whole new experience that takes both comfort and performance to a new level. The ultralight, stretchy material shapes itself around your movements and really feels like an extension of your body.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eHow does it work?\u003c\/b\u003e\u003cbr \/\u003eMen's Lykan Half Zip is knitted using a unique, textured yard, achieving an extremely soft, light and stretchy material with a fuzzy texture. Details like hems and collar are integrated into the garment, instead of sewn on, raising both comfort and durability. The light, open and super soft material is ideal for high activity insulation. It has a level of breathability, warmth-to-weight ratio and comfort that traditional insulation garments simply cannot compete with. It is highly moisture wicking and can be worn both as a first layer next to skin or as a second, thermal layer. The open, lofty and airy structure provides great insulation when you wear a protective layer over it, and instantly allows excess heat and moisture out when you open up to ventilate.\u003c\/p\u003e\n\n\u003cp\u003eThis type of knitting produces next to zero waste as we don’t cut any fabrics and the recycled and recyclable polyester yarn allows a fully circular garment lifespan. Performance and sustainability innovation often go hand in hand.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eWhen should I use it?\u003c\/b\u003e\u003cbr \/\u003eMen's Lykan Crew is perfect for high intensity activities in cold weather: Ski touring, hiking, running or other forms of outdoor training. The superior breathability will keep you warm without getting overheated and the one-piece, stretchy knit provides unhindered freedom of movement. The high zippered collar features a slightly thicker rib knit which provides a little bit of extra warmth just where you need it and allows for quick and easy ventilation.\u003c\/p\u003e\n\n\u003cp\u003eAll in all, Men's Lykan Half Zip is a next generation insulation garment that pushes comfort, performance and sustainability. You feel like a teddy bear ready to climb Mount Everest.Try it and you will never want to go back to traditional insulation garments.\u003c\/p\u003e\n\n\u003cp\u003eThis garment is made with the future in mind using materials fit for recycling. Please return it to Houdini when it is eventually worn out and the raw materials can be used again. 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Insulated with 200g Primaloft Rise, it’s warm, lightweight and water resistant without the use of any stolen bird feathers. When the conditions get rough is when this jacket really outranks the competition, keeping 92% of its insulation properties even when the weather gets wet.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eHow does it work?\u003c\/b\u003e\u003cbr \/\u003eThe face and liner of the Double Dunfri are made with Spinner Ripstop ans Switch Woven,  two light and durable fabrics made from 100% recycled polyester. Primaloft Rise is an insulation at the forefront of technology, made from 100% recycled polyester. We use synthetic insulation not only for the performance benefits but also because we don’t believe birds should suffer for our comfort’s sake. Primaloft Rise has a similar warmth-to-weight ratio as down and a wonderful soft feeling. Where this insulation really shines is in damp conditions. 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