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Houdini Subscription

Since the summer of 2018, we have been running a pilot program for a subscription service. The goal is to design a service that offer more ways of accessing Houdini products without owning them.

To test a smart alternative to owning that is in line with, instead of in conflict with, the future. The ambiton is to create a sustainable way for our customers to gain access to products for everyday life and adventures and at the same time let someone else take care of, repair and store the garments. At the same time we create a way for us to grow financially without having to use more of the earth's resources. The responsibility to take care of, extend the lifetime of and eventually recycle the garment falls completely in our hands.

Changing the way we consume, together

It is in development together with our 85 pilots, but in its current form the customer gets to choose between different packages that gives access to different product libraries. They pay a monthly fee, have four garments at home and have the option to switch garments whenever they want to. We take care of washing, repairs and touch ups on the returned garments. We also guide the pilots to the perfect products for their needs. At the same time, we gather feedback and adjust the service after their needs.

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We hope to make an estimate of the total enivronmental impact of the service, including all use of resources, transports and warehouse included.

What do we expect to get out of the pilot?

A deep understanding of how our customers use a service that is an altarnative to conventional consumption. How should the assortment, the digital platform, logistics etc be designed? We also evaluate the sustainability aspects - How much the garments are worn, how often we need to wash them, if our customers behaviour outside the pilot study changes, how much the repairs cost. We hope to make an estimate of the total enivronmental impact of the service, including all use of resources, transports and warehouse included.

When are we launching the service to the public?

We don't know yet, but we hope to launch a first edition during 2019.

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Houdini Subscription is a collaboration with RE:Source that is financed by Vinnova, Energimyndigheten and Formas.

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