Our iconic Power Houdi is used and loved by a diverse group of people, from skiers to sake makers and fishermen. Now we want to celebrate those people. They are the activists, changemakers and nonconformists that inspire us.
Stella combines her studies in cognitive science with sending routes all over the world. For the second episode of our Power to the People series, we follow Stella to her hometown of Göteborg, Sweden, where she shows us around the places it all started, sharing why hanging off a cliff on a rope is indeed the coolest feeling in the world.
The versatile functionality, timeless aesthetics and durable quality make the Power Houdi one of those items that simply doesn't need to be replaced. The Power Houdi is made in Power Stretch Pro from Polartec. We have never encountered a better fleece fabric. It is almost indestructible and yet cozy, warm and comfortable. Layer the garment underneath a shell jacket in the ski slope, take it out climbing or wear it just like it is. Extended sleeves with thumb loops will keep your hands warm and the high collar and tight fitting hood will provide comfort in cold weather.
The Power Houdi becomes more than just a piece of clothing in your wardrobe. It becomes a companion.
Our take on the classic fleece jacket was first introduced in our collection in 2003 and its design has remained virtually unchanged since. 16 years later we have received loads of wonderful stories from happy Power Houdi owners around the world on their adventures - sailing the roaring forties, horseback riding through Patagonia, climbing in Nepal, ski touring in the Rockies, cloudberry picking in Swedish Sapmi as well as stories of little ones on their premiere adventures.
David is a Swedish outdoor entrepreneur and long time Houdini Friend. He decided to leave his job and change his life. Watch his story.
Terada Honke has brewed sake for more than 340 years in Kozaki, northeast of Tokyo, Japan. They make naturally brewed sake using organic rice and in contrast to the modern mechanized sake brewage, all the work is done manually and according to the ancient Kimoto method.
Are you a proud owner of a Power Houdi too? We'd love to hear your story. We're always curious to learn more about how, when and why you use one of our most iconic products. Share your story here.