Do more with less. That’s our motto.
The perfect tee should not only look good in a bar, it has to perform at the climbing gym too. If you can’t bike to work in your new chinos, return them. The idea of minimalist design is that freedom grows with reduction. The perfect everyday garments let your imagination set the limits, not the clothes on your body.
Tough, quick-drying and light garments, perfect for the minimalistic traveler.
Easy to pack, ultra-light and stretchy. Made for spontaneous people going on different adventures throughout the day.
It´s never fun to freeze, so prepare for potential coldness. Here's two extra layers that protect you perfectly against wind and cold nights.
Sometimes, design is about inventing new and better things. But design is always about making things that last. Products that by their quality, style and function simply don’t need to be replaced. For our range of Houdini Essentials, we selected products that are made to last for ages. Versatile functionality, timeless aesthetics and robust design are key. The goal is not to be the latest news. It’s to never become old.
Swedish design and style is characterised by being timeless, functional, sustainable and minimalist, yet with great attention to details.