Jun 11, 2019
In May 2019, we launched The Regenerative Lifestyle Initiative - A project where we identify attractive lifestyle solutions that have the potential to drastically reduce the use of material resources and safeguard and protect half of earth for nature.
The project launched in May 2019 is a two-year project exploring what an attractive lifestyle well within planetary boundaries could look like and further, if scaling it could enable the Half-Earth Project of setting aside half of our planet to safeguard biodiversity, celebrate all life on earth and manifest the beauty and intrinsic value of nature.
“It is absolutely critical that companies realize their opportunity but also their responsibility to become stewards of the planet”
Half-Earth is a call to protect half the land and sea in order to manage sufficient habitat to reverse the species extinction crisis and ensure the long-term health of our planet. The Half-Earth Project is bringing this goal to life. With the Regenerative Lifestyle Initiative we set out to assess how far our lifestyle solutions could take humanity towards the grand ambition of Half-Earth. As the author of Half-Earth, acclaimed biologist E.O. Wilson, has eloquently stated, “We can share this precious planet of ours. All life could prosper. It would be humanity’s greatest achievement.”
Examples of lifestyle effects that will be explored within the initiative:
Houdini will run this initiative in partnership with Cybercom, a digital consultancy company specializing in how digitalization can provide solutions to global challenges and drive business innovation. The company recently led the work of developing a roadmap for a Fossil Free Sweden on behalf of the digital consultancy sector.