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What's new in the Houdini universe? Read about product innovations, store openings, the occasional award and stories from our world.

  • Aug 3, 2021

    Digitizing our circular ecosystem with EON and YKK

    In partnership with EON and YKK, solution providers for digital ecosystems and technology, we are exploring digitally connected products to simplify, automate and scale the transition from linear to circular. Together with One Day Interact and Prototyp, we are exploring how the digital user experience can help accelerate that shift.

  • Jan 22, 2021

    Mono Air Houdi wins OR Innovation Award

    Our groundbreaking new fleece jacket Mono Air Houdi wins the 2021 Outdoor Retailer Innovation Award. The circular design and innovative anti-shedding fabric marks a new era in synthetic performance fleece.

  • Oct 29, 2020

    Fall & Winter 2021 Online Collection launch

    Houdini Fall & Winter 2021 Collection launch – A live broadcast

  • Jul 6, 2020

    Why Houdini joined the Stop Hate For Profit campaign

    On June 17th, the Stop Hate For Profit Campaign was launched by six civil rights groups in the USA, encouraging businesses to stand in solidarity with freedom, justice and equality by pausing their advertising on Facebook’s platforms for the month of July. We joined the campaign on June 22nd deciding to suspend all paid activity on Facebook and Instagram effective immediately and for the month of July at the very least. In this article, we hope to shed some light on why we decided to join the campaign, what we’re hoping to achieve together with our industry peers and why it is most definitely not a marketing move.

  • May 18, 2020

    Houdini endorses the 1.5°C Business Playbook

    The Business Playbook is a tool to help businesses prepare for the fastest economic transition in history in order to meet the global goal of keeping the global temperature increase below 1.5°C.

  • Apr 22, 2020

    CEO Eva reflects: 50 years of Earth Days. Now what?

    Wednesday April 22nd 2020 marked the 50th anniversary of Earth Day. But in reality, every day is Earth Day. What would the world look like if we all believed that? Houdini’s CEO Eva Karlsson shares her thoughts.

  • Mar 12, 2020

    Houdini’s CEO part of government joint action against climate change

    Houdini’s CEO Eva Karlsson has been appointed one of 20 members of a government group, taking the lead in Sweden's climate transition. With the ambition of becoming the world’s first fossil-free welfare state the Swedish government has recruited four groups of experts representing the private sector, academia and civil society. Together, they have the task of meeting the challenges facing society to strengthen Sweden’s power of innovation and position on the global arena.

  • Jan 26, 2020

    Houdini wins ISPO Award Gold

    Our groundbreaking new fleece jacket Mono Air Houdi wins the 2020 ISPO Award Gold. The circular design and innovative anti-shedding fabric marks a new era in synthetic performance fabrics. Will be launched fall 2020.

  • Oct 20, 2019

    Houdini and Cloud Nine wins The Swedish Design Award

    On October 17, together with web agency Cloud Nine Houdini received gold at Svenska Designpriset, The Swedish Design Award, for our new webshop. A timeless and detailed visual language puts both our products and the circular work behind them at a pedestal.

  • Jun 11, 2019

    We launch the Regenerative Lifestyle Initiative

    In May 2019, we launched The Regenerative Lifestyle Initiative - A project where we identify attractive lifestyle solutions that have the potential to drastically reduce the use of material resources and safeguard and protect half of earth for nature.

  • Feb 3, 2019

    Launching Power Air Houdi

    Meet Power Air Houdi, the next generation fleece jacket that sheds five times less microfibers than other high-quality fleece and only a fraction compared to regular fleece.

  • Nov 8, 2018

    The world's first clothing compost

    Houdini and Rosendals Garden open the world's first compost specifically made for worn out wool sportswear.

  • Oct 16, 2018

    Houdini's CEO wins the NMC award Sustainable Leadership

    NMC The Association for Sustainable Business honors Houdini's CEO Eva Karlsson with the 2018 Award for Sustainable Leadership.

  • Oct 2, 2018

    Eva Karlsson wins Pontus Schultz Award

    Houdini's CEO Eva Karlsson wins the 2017 issue of Pontus Schultz award for a more humane economy.

  • Aug 27, 2018

    Houdini winners at NK Awards

    Houdini wins the Innovation Award at NK-galan, a prestigious fashion award issued by Nordiska Kompaniet in Stockholm.

  • Aug 19, 2018

    We are now fluorocarbon free

    As one of the first brands in our industry, our entire collection is completely fluorocarbon free since fall 2018.

  • Dec 11, 2017

    Houdini opens store in Oslo

    We continue to break new ground as we open our first store outside of Sweden, in Oslo, December 2017.

  • Oct 11, 2017

    Nils Faarlund and the Stetind Declaration

    Nils Faarlund is a living legend in the Nordic outdoor community. We had a conversation about humanity, philosophy and our place in nature.

  • Mar 16, 2017

    Microplastics - what we do and how you can help

    Microplastics are damaging marine eco-systems. The need for a solution is urgent. This is how we are solving the problem.

  • Jan 14, 2017

    Winner of 2017 H&M & Elle Conscious Award

    We are very happy to announce that we had the great honour to receive the H&M & Elle Conscious Award 2017.

  • Aug 19, 2016

    The adventures of the first Power Houdi

    In 2001, during the final design phase of this Houdini classic, we equipped UIAGM mountain guide Carl Lundberg with a prototype to test. Since then, the jacket has travelled four continents, skied powder in Japan and slept on beaches in Hawaii. It might be the most extensive test ever performed on a prototype fleece jacket.

  • Sep 20, 2014

    Houdini opens store in Gothenburg

    In September 2014, Houdini opened the probably most sustainable store in the world on Magasinsgatan in Gothenburg.

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