What's new in the Houdini universe? Read about product innovations, store openings, the occasional award and stories from our world.
Jun 11, 2019We launch the Regenerative Lifestyle Initiative
In May 2019, we launched The Regenerative Lifestyle Initiative - A project where we identify attractive lifestyle solutions that have the potential to drastically reduce the use of material resources and safeguard and protect half of earth for nature.
Feb 3, 2019Launching Power Air Houdi
Meet Power Air Houdi, the next generation fleece jacket that sheds five times less microfibers than other high-quality fleece and only a fraction compared to regular fleece.
Nov 8, 2018The world's first clothing compost
Houdini and Rosendals Garden open the world's first compost specifically made for worn out wool sportswear.
Oct 16, 2018Houdini's CEO wins the NMC award Sustainable Leadership
NMC The Association for Sustainable Business honors Houdini's CEO Eva Karlsson with the 2018 Award for Sustainable Leadership.
Oct 2, 2018Eva Karlsson wins Pontus Schultz Award
Houdini's CEO Eva Karlsson wins the 2017 issue of Pontus Schultz award for a more humane economy.
Aug 27, 2018Houdini winners at NK Awards
Houdini wins the Innovation Award at NK-galan, a prestigious fashion award issued by Nordiska Kompaniet in Stockholm.
Aug 19, 2018We are now fluorocarbon free
As one of the first brands in our industry, our entire collection is completely fluorocarbon free since fall 2018.
Dec 11, 2017Houdini opens store in Oslo
We continue to break new ground as we open our first store outside of Sweden, in Oslo, December 2017.
Oct 11, 2017Nils Faarlund and the Stetind Declaration
Nils Faarlund is a living legend in the Nordic outdoor community. We had a conversation about humanity, philosophy and our place in nature.
Mar 16, 2017Microplastics - what we do and how you can help
Microplastics are damaging marine eco-systems. The need for a solution is urgent. This is how we are solving the problem.
Jan 14, 2017Winner of 2017 H&M & Elle Conscious Award
We are very happy to announce that we had the great honour to receive the H&M & Elle Conscious Award 2017.
Aug 19, 2016The adventures of the first Power Houdi
In 2001, during the final design phase of this Houdini classic, we equipped UIAGM mountain guide Carl Lundberg with a prototype to test. Since then, the jacket has travelled four continents, skied powder in Japan and slept on beaches in Hawaii. It might be the most extensive test ever performed on a prototype fleece jacket.
Sep 20, 2014Houdini opens store in Gothenburg
In September 2014, Houdini opened the probably most sustainable store in the world on Magasinsgatan in Gothenburg.