Houdini: Progressive Performance Design from Stockholm, Sweden

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Meet Dunfri - 100% circular, 100% performence

Dunfri Series

More than ten years ago, we launched Dunfri for the first time. A jacket that keeps you warm, dries quickly and weighs next to nothing. We’ve combined fully recyclable synthetic insulation from PrimaLoft with a wind-resistant outer fabric made from 100% recycled and recyclable polyester. The result is a 100% circular, high-performance jacket that keeps you warm and dry — while birds get to keep their feathers.

Insulated with PrimaLoft

Our Dunfri is insulated with PrimaLoft Gold™. A warm, lightweight and water-resistant insulation that not only outperforms most of the competition when it comes to performance — it’s also much better for the environment. Not a single feather has been used in its production, and the material is fully recyclable. Combined with the recycled and recyclable Spinner Ripstop outer fabric, this makes Dunfri one of our circular products.

"Not a single feather was used in its production, and the material is fully recyclable."

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Meet our Double Dunfri - Double as warm

The combination of clean, minimalist design, warmth and cutting-edge functionality makes the Double Dunfri the perfect jacket both in the wilderness and in everyday life. The jacket is insulated with 200g PrimaLoft RISE, making it warm, lightweight and water-repellent — without using any stolen bird feathers.

Designed to last a life time

A key principle of sustainable design is creating products that are made to last, can be repaired, and can be recycled when they have finally reached the end of their life. That’s exactly how Dunfri is designed.If an accident happens, we can help repair your Dunfri at cost price. When your jacket has reached the end of its life, we ask you to return it to us. We’ll make sure it is recycled responsibly, so that the materials can be reused to create new, equivalent products.

A packable hero: be ready for the unexpected

Sometimes it’s hard to predict the weather when you’re out and about. That’s why it’s important to have lightweight, packable heroes in your backpack that can be compressed to take up as little space as possible. Our Dunfri Jacket packs into its own pocket, making it your personal hero when the cold sets in. Whether you’re high up in the mountains or in the city, Dunfri has your back — and your neck: roll it up into itself and you’ve got a cosy pillow for the journey.