ExploreOur design philosophy
The goal is not to be the latest news. It's to never become old. This is how we design our products and services.
ShopM's Out and About Shirt
Timeless, functional shirt in merino wool and Tencel. The light wool fabric is suitable for outdoor activities in all seaons.
SustainabilitySustainability Status: 100%
Every single garment in our spring collection is recycled, recyclable, renewable, biodegradable or Bluesign certified.
Get ready for active summer days with this light, stretchy and quick-drying dress.
Learn to wash and care for your technical garments and add years to their lifetime. It's easier than you think.
ShopM's Free Tee
Light t-shirt in 100% super fine merino wool. Our Made to move design concept provides full freedom of movement.
VideoThe Houdini Menu
Can you eat old woolen base layers? Just about. Watch a spectacular experiment in circular design.
ShopW's Wooler Houdi
Nature meets technology in a light, soft and ultra breathable midlayer in pure merino wool.