The Swedish history of outdoor life is long and well ingrained in our culture.
We did it! 100% of the fabrics we use this season are recycled, recyclable, renewable, biodegradable or Bluesign®-certified.
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Bag It is a lightweight backpack made in Bedrock Stretch 3-layer Hardshell, a technical shell layer fabrics used in ski- and mountaineering jackets. The construction is robust and stripped down to the very essentials. The result is a durable and versatile product with very low weight. The fabric is a leftover from our shell layer production and Bag It is a part of our project to turn what some might consider waste into valuable resources. The fabric is 70% recycled and fully recyclable.
Bag It is not a backpack for long hikes or demanding adventures. The super light fabric and minimalist construction makes it the perfect weatherproof everyday companion. It has an integrated laptop sleeve and a big reflective print. It’s an ideal product for bicycle commutes and hauling around your training clothes. It packs down really small so you can easily bring in your duffel for spontaneous adventures when you’re out travelling.
A new season is here
Explore new product launches and trusted classics, designed to keep you company this year and many years to come.
ShopM's Dynamic Tee
Highly functional t-shirt made in ultra light, quick-drying and odor-resistant polyester. Perfect for high-intensity activities like running, biking or training.
ShopW's Tree Tee
Incredibly soft and comfortable t-shirt in Woodland Jersey, a fabric made from 100% wood pulp. The timeless cut and cool, stretchy fabric make Women’s Tree Tee a perfect everyday companion for the active person.
Packable wind and water resistant t-shirts in light, soft and quick drying polyester. Use for running, kayaking, climbing or any adventure.