2011 was the year Houdini Re-use launched in selected stores in Sweden. The initiative came from a need among users to buy and sell their vintage Houdini gear as an effort to extend the lifetime of these products. Houdini clothes are made to last, both in terms of quality and style and besides designing the best possible products, we always want to find additional ways of extending the lifetime of our clothes. Our second-hand service let our customers buy and sell used Houdini garments, extending the lifetime and reducing the overall environmental impact by lowering the need for new garments. It’s also a great way for our customers to find unique pieces or give new life to unused garments. Welcome to the world of Houdini Reuse!