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Spring & Summer 2023

Spring is here and we have some exciting innovations to share with you. But let’s not forget to give some love to the carry-overs: Fine tuned over the years and simply too good to be replaced. Never trust a brand with too much news, as the saying goes. Anyway, welcome to explore our collection of sort-of-news, not-at-all-news and a few really cool news.


100% of the fabrics we use are recycled, recyclable, renewable, biodegradable or Bluesign certified. Often a combination of them.

Discover Pace Flow Houdi

Always cool. Never cold.


We believe in minimalist garments with maximal versatility. Freedom grows with reduction.


Do more with less

Embrace the seasons

We design our garments for maximal versatility and four-season-use. A wool tee becomes a base layer in winter and the jacket you bought for a summer hike will work just as well for rainy bicycle commutes in the fall. Reducing the size of our wardrobes is one of the best things we can do for the planet.

Every resource we use is borrowed from nature and we will therefore treat it carefully.

Houdini manifesto

M's Tree Longsleeve Shirt

Lässiges Shirt für Männer aus kühlem und luftigem 100 % TENCEL™ Lyocell. Das ideale Kleidungsstück für einen aktiven Alltag das ganze Jahr über.

€ 140,00

W's Tree Tee

Unglaublich softes und angenehmes T-Shirt aus Woodland Jersey, einem Gewebe aus 100% Holzfaser. Der zeitlose Schnitt und das kühlende, elastische Material machen das Women’s Tree Tee zum perfekten Alltagsbegleiter für aktive Personen.

€ 65,00

M's Tree Polo Shirt

Lässiges Kurzarm-Poloshirt aus kühlem und luftigem 100 % TENCEL™ Lyocell. Die ideale Ergänzung deiner Sommergarderobe.

€ 120,00

W's Tree Dress

Leichtes Kleid aus kühlem und luftigem TENCEL™ Lyocell. Bietet Schutz und spendet Schatten an langen Tagen in der Sommersonne.

€ 160,00

We will keep working to minimize our negative footprint, move beyond zero, and leave an entirely positive impact on the world.

Houdini manifesto

Small actions matter too

Choosing Houdini is an investment in quality and sustainable design. It might not be a sit-down strike in front of a coal mine, but it’s still an action. And if your next move is that strike, you will be well dressed for the occasion. Good luck!

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